Well experienced team with strong “know how” and in depth understanding of the aging economy and the digital world; Well acquainted with response centers; end consumers profile & needs and innovative technologies. The team has a strong business orientation & great passion for success.

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Arik Ofir

CEO

Co-Founder

Arik has over 20 years of business and managerial practice, as well as vast experience in project development, applications and technologies suited to senior audiences. Arik is deeply acquainted with decision makers in the market, including executives in pension funds, NGOs for senior citizens, employee unions, insurance companies, HMOs, consumer clubs, financial organizations and others.

Arik served as the CEO of Moked Enosh group and the publisher of the pensioner magazine "HaZman HaShlishi" (The Senior Times). For 10 years Arik was part of the board of the Israeli Navy's nonprofit association and was its temporary chairman, acquiring vast experience in nonprofit and budget management.

 

As a long-distance athlete, triathlon trainer, Ironman, and ultra-marathon runner, Arik is a great believer that in life, like in sports, you can go as far as you set your mind

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Shuli Carmel

VP Product & Strategy

Co-Founder

Shuli has over 20 years of experience in marketing, digital transformation and business development. Shuli served as VP Business Development and Digital (CDO) in Neopharm Israel and held several senior positions in Unilever Israel - Customer Marketing Director (Sales division) and Marketing Unit manager. Prior roles included a strategic planning position in Ogilvy advertising agency & in market research (qualitative & quantitative) in Brandman Research Company. Shuli has vast experience in managing and working with international teams as well as wide range of local & international business partners.  

Shuli holds an MBA in Marketing and Information Systems from Tel Aviv University.
Shuli grew up in New York and was a competitive swimmer in her past, winning NY championship

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Ronny Hezkia

CTO

Ronny Hezkia, worked over 30 years in the intelligence world.

4 years at the army intelligence.

26 years at the government intelligence.

2 years at Mindcite company as a intelligence and technological advisor.

4 years at MER Group as a intelligence and technological integrator.

5 year at Itaget

Ronny has designed and managed several national intelligence projects worldwide. As ITarget IIT (Intelligence Information Technologies) expert, Mr. Hezkia has wide and extensive firsthand experience in implementing intelligence solutions, under the most demanding of circumstances.

Ronny has a BA from the Bar-Ilan University and engineering in communication and computer science

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Meir Cohen

CIO

Meir Cohen, worked over 30 years in the intelligence world.

4 years Communication officer at the army.

25 years at government intelligence.

6 years CTO of MER group Security department.

5 years at Itarget.

Meir Has designed and managed several national intelligence projects worldwide. As ITarget IIT (Intelligence information Technologies) expert, Mr. Cohen has wide and extensive firsthand experience in implementing intelligence solutions, under the most demanding of circumstances. Meir has an MA degree from the V.U.B Brussels, (Master of Applied Computer Science).

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Boaz Zilberman

CTO Support

Co-founder and CEO of project-RAY – a company providing the first smartphone specially developed for use by blind and visually impaired people.

An industry veteran with over 20 years’ experience in high-tech businesses, Zilberman’s expertise includes launching high-tech start-up business through to market maturity, strategic and tactical creativity, business development and marketing of telecom technologies and strategic partner negotiations.

Boaz is a co-founder of fring and worked in the company for six years as Chief Architect responsible for product strategy and partners relations. Prior roles included Director of Marketing at Radvision, a global market leader of video telephony solutions and converged communications; founder and CEO of ExpertCall, a system providing complete, automated customer support for any website; General manager at EasyRun, developing computer-telephony systems, and Intel Semiconductors.  Boaz holds an MSc in Computer Science from the City University of New York